Saturday, July 17, 2010

SEO Tip - Change Blogger Title Tags to Increase Search Engine Traffic

If you are an advanced blogger, then I am sure you have already fixed your blogger code for this SEO technique. But for those who have not you MUST used this SEO technique to boost your search engine click rate. Here is an example of the proper formatting that you want for good SEO practice:

Good--->

*Note how the article title appears before the site name.  On blogger, the default setting is to have the site name come before the article title. Here is an example of what you don't want your search results to look like:

Bad--->

Why is this Important?

It is an SEO essential to have the Post Title: Blog Title like this for many reasons:

1. If you have a post title, having it come first will make sure no words are cut off.
2. Post titles display what people are looking for - the name of your site will not be the exact type of info people are looking for.
3. Many people overall will be inclined to click on your link.

How to Change the Titles

1. On blogger go to Layout-edit html
2. Find this tag:
3. Replace that tag with this code:


<b:if cond='data:blog.pageType == &quot;index&quot;'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/> | <data:blog.title/></title> </b:if> 


4. Save template. Done!

*Note that it takes a few days or sometimes longer for these changes to take affect.

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